Changing the shape and pattern of report cards can change school education system believes Dentsu Webchutney, the founder of The Progressive Report Card.  The digital arm of Dentsu Aegis Network has introduced this circular document that seeks to give equal importance to all subjects.

The system has been already implemented in many Indian schools, reaching more than 6600 parents.

The Problem

PG Aditya and Ashwin Palkar, the creative leads at Dentsu Webchutney, Bangalore, that engineered this initiative says,  the agency’s strategy and research team recognized that the traditional report card reflects a societal preference and preoccupation with “mainstream subjects” such as

  • mathematics,
  • languages
  • science

by placing them on top.

The Solution

The Progressive Report which is designed by KA EduAssociates, one of India’s oldest educational consultancies,  aims to reorient parents and teachers to value all subjects by giving equal weight to them visually.

The team has identified that parents’ knowledge about child development has expanded and more and more educational institutions are seeing the merit in a curriculum that supports all-round development where every subject is equally important.

Thus by changing the shape of the report card, they are seeking to change the course of education by reducing the burden on children.

Source: Business Line