- Amazon is pushing deeper into education with a new learning platform that’s designed to help students in India get into prestigious engineering colleges.
- The so-called Amazon Academy, announced Wednesday, will be available through a new Android app and a website.
- It’s designed to help students prepare for the Joint Entrance Examination, which is an assessment conducted for admission to certain engineering colleges in India.
Amazon is pushing deeper into education with a new learning platform that’s designed to help students in India get into prestigious engineering colleges.
The so-called Amazon Academy, will be available through a new Android app and a website. It’s designed to help students prepare for the Joint Entrance Examination, which is an assessment conducted for admission to certain engineering colleges in India.
“Amazon Academy aims to bring high quality, affordable education to all, starting with those preparing for engineering entrance examinations,” said Amol Gurwara , director of education at Amazon India, in a statement.
“Our mission is to help students achieve their outcomes while also empowering educators and content partners reach millions of students. Our primary focus has been on content quality, deep learning analytics and student experience. This launch will help engineering aspirants prepare better and achieve the winning edge in JEE.“
Fellow U.S. tech giants Google and Apple have their own education offerings. Google for Education, for example, provides customizable versions of several Google products, while Apple offers discounts to students and teachers on its hardware.
Amazon has been scaling up its operations over the last few years in the country, which still has a relatively nascent e-commerce market compared to its neighbor China and countries in the West.
The Seattle-headquartered tech giant opened a vast new office with space for over 15,000 workers in Hyderabad in December 2019 that is reportedly the company’s single-largest building in the world.
“Amazon India Payments has a bold vision to become the most trusted, widely accepted payment solution on and off Amazon, for both online and offline transactions. To execute on this vision, Amazon India is systematically investing in local product innovation in areas of payment experience, payment processing, innovative payment instruments and merchant solutions.“